Influence

• Verfasst von: Cialdini, Robert B. [VerfasserIn]
• Titel: Influence
• Titelzusatz: the psychology of persuasion
• Verf.angabe: Robert B. Cialdini.
• Ausgabe: EPub edition.
• Verlagsort: New York
• Verlag: Collins
• E-Jahr: 2009
• Jahr: [2009]
• Umfang: 1 online resource (1 volume)
• Illustrationen: illustrations
• Fussnoten: Includes bibliographical references and index. - Description based on print version record
• Datenträger: Online-Ressource
• Sprache: eng
• Bibliogr. Hinweis: Erscheint auch als : Druck-Ausgabe
• Sach-SW: Influence (Psychology)
• Sach-SW: Persuasion (Psychology)
• Sach-SW: Compliance
• Sach-SW: Electronic books
• Sach-SW: Electronic books ; local
• K10plus-PPN: 1680460439
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m361142479X
• Lokale URL Inst.: Zum Volltext

Abstract

Influence , the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.