TY - `BOOK` AU - Werkman, Casper J. TI - Trademarks : their creation, psychology and perception PB - de Bussy [u.a.] CY - Amsterdam PY - 1974 LA - eng SE - XVI, 496 S. SN - 90-6054-689-X SN - 0-06-497554-1 SN - 0-582-44008-4 SN - 978-90-6054-689-5 SN - 978-0-582-44008-1 SN - 978-0-06-497554-4 KW - Warenzeichen CN - 75 B 3151 AN - UBHD-1047446 ER -