TY - `BOOK` AU - Porter, Michael E. TI - Interbrand choice, strategy, and bilateral market power PB - Harvard Univ. Press CY - Cambridge, Mass. [u.a.] PY - 1976 LA - eng SE - XII, 264 S. T2 - Harvard economic studies M1 - 146 N1 - Literaturverz. S. [252] - 257 SN - 0-674-45820-6 SN - 978-0-674-45820-8 KW - Produzent / Marketing KW - Angebot / Nachfrage CN - 77 B 1676 AN - UBHD-1059387 ER -