Casting light on energy efficiency

• Verfasst von: Rodemeier, Matthias [VerfasserIn]
• Verfasst von: Löschel, Andreas [VerfasserIn]
• Verfasst von: Kube, Roland [VerfasserIn]
• Titel: Casting light on energy efficiency
• Titelzusatz: evidence on consumer inattention and imperfect information
• Verf.angabe: Matthias Rodemeier, Andreas Löschel, Roland Kube
• Umfang: 13 S.
• Fussnoten: Gesehen am 17.07.2017
• Titel Quelle: Enthalten in: Applied economics letters
• Jahr Quelle: 2017
• Band/Heft Quelle: 24(2017), S. 1-13
• ISSN Quelle: 1466-4291
• DOI: doi:10.1080/13504851.2017.1332742
• Datenträger: Online-Ressource
• Sprache: eng
• K10plus-PPN: 1560875151

Abstract

We investigate consumer inattention and imperfect information regarding the financial benefits of energy-efficient lighting using a randomized controlled trial with 1084 observations. Results suggest that subjects generally know about cost savings of light-emitting diode (LED) bulbs - the central lighting technology of the future - but largely underestimate the magnitude of these savings. As a result, stated willingness-to-pay for an LED bulb increases on average by 2.53€ through the provision of information on expected lifetime costs. Additional evidence hints at further consumer confusion about attribute differences between lighting technologies.