The “Crowd-factor” in connective action

• Verfasst von: Grömping, Max [VerfasserIn]
• Verfasst von: Sinpeng, Aim [VerfasserIn]
• Titel: The “Crowd-factor” in connective action
• Titelzusatz: comparing protest communication styles of Thai Facebook pages
• Verf.angabe: Max Grömping, Aim Sinpeng
• Umfang: 18 S.
• Fussnoten: Gesehen am 07.02.2019
• Titel Quelle: Enthalten in: Journal of information technology & politics
• Jahr Quelle: 2018
• Band/Heft Quelle: 15(2018), 3, S. 197-214
• ISSN Quelle: 1933-169X
• DOI: doi:10.1080/19331681.2018.1483857
• Datenträger: Online-Ressource
• Sprache: eng
• K10plus-PPN: 158735697X

Abstract

This study draws on theories of connective action and actualizing citizenship norms to explore online protest communication styles in hybrid social movements. We use a most-similar case comparison within a singular instance of large-scale anti-government mobilization in Thailand to investigate whether crowd-enabled elements of movements privilege a more “self-actualizing” communication pattern and how they interact with more formally organized movement elements. The results of a qualitative and quantitative content analysis of the posts of two Facebook pages are mixed, but do show that crowds use different language and - to an extent - more actualizing communications. They align their agenda with that of more formal social movement organizations, rather than steering away from them. This agenda-alignment is heightened during times of high-intensity and high-stakes mobilization. These results clarify the intertwinement of crowds and organizations in hybrid movements and suggest new avenues to measure connective action.