A practical guide to data mining for business and industry

• Verfasst von: Ahlemeyer-Stubbe, Andrea [VerfasserIn]
• Titel: A practical guide to data mining for business and industry
• Mitwirkende: Coleman, Shirley [MitwirkendeR]
• Verf.angabe: Andrea Ahlemeyer-Stubbe, Shirley Coleman.
• Verlagsort: Chichester, West Sussex
• Verlag: John Wiley & Sons
• Jahr: 2014
• Umfang: 1 online resource (1 volume)
• Illustrationen: illustrations
• Fussnoten: Includes bibliographical references and index. - Description based on print version record
• Datenträger: Online-Ressource
• Sprache: eng
• Bibliogr. Hinweis: Erscheint auch als : Druck-Ausgabe
• Sach-SW: Data mining
• Sach-SW: Marketing ; Data processing
• Sach-SW: Management ; Mathematical models
• Sach-SW: Electronic books
• Sach-SW: Electronic books ; local
• K10plus-PPN: 1680283111
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m3608783156
• Lokale URL Inst.: Zum Volltext

Abstract

Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile reference book, allowing readers to look for specific methods as well as for specific applications. The book is formatted to allow statisticians, computer scientists, and economists to cross-reference from a particular application or method to sectors of interest.