Online-Ressource | |
Verfasst von: | Neumeier, Marty [VerfasserIn] |
Titel: | The 46 rules of genius |
Titelzusatz: | an innovator's guide to creativity |
Verf.angabe: | Marty Neumeier. |
Verlagsort: | [Thousand Oaks, California?] |
Verlag: | New Riders |
Jahr: | 2014 |
Umfang: | 1 online resource (1 v.) |
Illustrationen: | ill. |
Gesamttitel/Reihe: | Voices that matter |
Fussnoten: | Description based on print version record |
ISBN: | 978-0-13-390027-9 |
0-13-390027-4 | |
Abstract: | Not since Strunk and White's ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime. Part 1, "How can I innovate?" offers insightful guidance such as "Feel before you think," "See what's not there," and "Ask a bigger question." Rule #1 gives the paradoxical advice: "Break the rules." Part 2, "How should I work?" offers down-to-earth tips on craft: "Use a linear process for static elements," and "Express related elements in a similar manner." The reader is also reminded: "Don't be boring!" In Part 3, "How can I learn?" contains practical advice including "Do your own projects," "Invest in your originality," and "Develop an authentic style." Finally, Part 4, "How can I matter?" deals with the deeper questions of a career in creativity, such as "Overcommit to a mission," "Build support methodically," and "Become who you are." THE 46 RULES OF GENIUS is a reassuring lighthouse against the swirling tides of innovation. Geniuses from every discipline will want to keep it in sight. (Educators: Those who recommend this book to students may also be interested its deeply researched precursor, METASKILLS, from which the rules were drawn.) From the back cover: There's no such thing as an accidental genius. Anyone who's reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward. Marty Neumeier, acclaimed author of The Brand Gap and Metaskills , has compressed the wisdom of the ages into the first "quick start guide" for genius - 46 glittering gems that will light your path to creative brilliance. This is THE essential handbook for designers, entrepreneurs, marketers, educators, artists, scientists, innovators, and future leaders in every field. |
URL: | Aggregator: https://learning.oreilly.com/library/view/-/9780133900279/?ar |
Datenträger: | Online-Ressource |
Sprache: | eng |
Bibliogr. Hinweis: | Erscheint auch als : Druck-Ausgabe |
Sach-SW: | Creative ability in business |
Creative thinking | |
Entrepreneurship | |
Technological innovations | |
Electronic books | |
Electronic books ; local | |
K10plus-PPN: | 1680289071 |
Lokale URL UB: | Zum Volltext |
Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg | |
Bestellen/Vormerken für Benutzer des Klinikums Mannheim Eigene Kennung erforderlich | |
Bibliothek/Idn: | UW / m3609066733 |
Lokale URL Inst.: | Zum Volltext |