101 Design Methods

• Verfasst von: Kumar, Vijay [VerfasserIn]
• Titel: 101 Design Methods
• Institutionen: Safari, an O’Reilly Media Company
• Verf.angabe: Kumar, Vijay.
• Ausgabe: 1st edition
• Verlagsort: [Erscheinungsort nicht ermittelbar]
• Verlag: Wiley
• Jahr: 2012
• Umfang: 1 online resource (336 pages)
• Fussnoten: Online resource; Title from title page (viewed October 9, 2012)
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Electronic books ; local
• K10plus-PPN: 1684824796
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m3610207744
• Lokale URL Inst.: Zum Volltext

Abstract

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.