Active storytelling

• Verfasst von: Solis, Brian [VerfasserIn]
• Titel: Active storytelling
• Titelzusatz: using video news releases for PR professionals
• Mitwirkende: Breakenridge, Deirdre [MitwirkendeR]
• Verf.angabe: Brian Solis, Deirdre Breakenridge.
• Verlagsort: [Upper Saddle River, N.J.
• Verlag: FTPress Delivers
• E-Jahr: 2010
• Jahr: c2010]
• Umfang: 1 online resource ([8] p.)
• Gesamttitel/Reihe: FTPress Delivers elements
• Fussnoten: Cover title. - Imprint from cover p. [3]. - Excerpted from: Putting the public back in public relations, by Brian Solis and Deirdre Breakenridge. Cf. resource description page (viewed March 11, 2010)
• ISBN: 978-0-13-137764-6
• ISBN: 0-13-137764-7
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Public relations
• Sach-SW: Press releases
• Sach-SW: Social media ; Economic aspects
• Sach-SW: Online social networks
• Sach-SW: Electronic books ; local
• K10plus-PPN: 1680439049
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m3611126586
• Lokale URL Inst.: Zum Volltext

Abstract

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new "VNR 2.0" techniques that cut through clutter and deliver your message the way your audience wants to experience it! Social media is ushering in an emerging era of multimedia storytelling. Dubbed the "Video News Release (VNR) redux," or "VNR 2.0," PR professionals can now tell stories through video much easier than ever. Ready or not, it's time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.