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Status: Bibliographieeintrag

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Verfasst von:Vuolteenaho, Jani [VerfasserIn]   i
 Wolny, Matthias [VerfasserIn]   i
 Puzey, Guy [VerfasserIn]   i
Titel:“This venue is brought to you by…”
Titelzusatz:the diffusion of sports and entertainment facility name sponsorship in urban Europe
Verf.angabe:Jani Vuolteenaho, Matthias Wolny, Guy Puzey
E-Jahr:2018
Jahr:05 Mar 2018
Umfang:23 S.
Fussnoten:Published online: 05 Mar 2018 ; Gesehen am 25.05.2020
Titel Quelle:Enthalten in: Urban geography
Ort Quelle:New York, NY [u.a.] : Routledge, Taylor & Francis, 1980
Jahr Quelle:2019
Band/Heft Quelle:40(2019), 6, Seite 762-783
ISSN Quelle:1938-2847
Abstract:Drawing on a database of 193 football (soccer) grounds and 115 indoor arenas, as well as press releases and media reports associated with them, this study charts the diffusion of sporting and entertainment facility name sponsorship across metropolises, cities, towns, and smaller settlements in six European contexts. Our results show the emergence of naming rights deals in the 1990s, their peak in the mid-2000s, and the current situation with a steadier growth of name sponsorship. Thus far, the corporate re-branding of venues has remained less prevalent in Italy, Norway, and Scotland than in England and Wales, Finland, and above all Germany. In financing newly built venues, however, the corporatized landmark language in focus has become a practically invariable part of local growth, austerity and (re)branding policies. Despite voices of resistance in all regions studied here, pressure towards the corporate renaming of even hereditary, communally endorsed football stadiums is increasingly being felt by municipal and private-sector venue owners.
DOI:doi:10.1080/02723638.2018.1446586
URL:Bitte beachten Sie: Dies ist ein Bibliographieeintrag. Ein Volltextzugriff für Mitglieder der Universität besteht hier nur, falls für die entsprechende Zeitschrift/den entsprechenden Sammelband ein Abonnement besteht oder es sich um einen OpenAccess-Titel handelt.

Volltext: https://doi.org/10.1080/02723638.2018.1446586
 DOI: https://doi.org/10.1080/02723638.2018.1446586
Datenträger:Online-Ressource
Sprache:eng
Sach-SW:Europe
 Event-led urban development
 Football stadiums
 Indoor arenas
 Naming rights
K10plus-PPN:1698728034
Verknüpfungen:→ Zeitschrift

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