Growth Opportunities for Brands During the COVID-19 Crisis

• Verfasst von: Knowles, Jonathan [VerfasserIn]
• Verfasst von: Ettenson, Richard [VerfasserIn]
• Verfasst von: Lynch, Patrick [VerfasserIn]
• Verfasst von: Dollens, Joseph [VerfasserIn]
• Titel: Growth Opportunities for Brands During the COVID-19 Crisis
• Institutionen: Safari, an O'Reilly Media Company. [MitwirkendeR]
• Verf.angabe: Knowles, Jonathan
• Ausgabe: 1st edition
• Verlagsort: [Erscheinungsort nicht ermittelbar]
• Verlag: MIT Sloan Management Review
• Jahr: 2020
• Umfang: 1 online resource (7 pages)
• Fussnoten: Online resource; Title from title page (viewed May 5, 2020)
• ComputerInfo: Mode of access: World Wide Web.
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Electronic books ; local
• K10plus-PPN: 1702678148
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m3691336906
• Lokale URL Inst.: Zum Volltext

Abstract

COVID-19 has quickly disrupted how companies market their brands to consumers and the way customers shop for products. The current environment offers an unprecedented opportunity for smaller and midtier brands to compete against their more established rivals for exposure, mindshare, product trials, and market share with a new and broader base of potential customers.