Creating Breakthrough Products

• Verfasst von: Cagan, Jonathan [VerfasserIn]
• Verfasst von: Vogel, Craig [VerfasserIn]
• Titel: Creating Breakthrough Products
• Titelzusatz: Innovation from Product Planning to Program Approval
• Institutionen: Safari, an O'Reilly Media Company. [MitwirkendeR]
• Verf.angabe: Cagan, Jonathan
• Ausgabe: 1st edition
• Verlagsort: [Erscheinungsort nicht ermittelbar]
• Verlag: Pearson
• Jahr: 2001
• Umfang: 1 online resource (336 pages)
• Fussnoten: Online resource; Title from title page (viewed October 22, 2001)
• ComputerInfo: Mode of access: World Wide Web.
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Electronic books ; local
• K10plus-PPN: 1726625532
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m3736224672
• Lokale URL Inst.: Zum Volltext

Abstract

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.