Techniques of Visual Persuasion

• Verfasst von: Jordan, Larry [VerfasserIn]
• Titel: Techniques of Visual Persuasion
• Titelzusatz: + Create powerful images that motivate
• Institutionen: Safari, an O'Reilly Media Company. [MitwirkendeR]
• Verf.angabe: Jordan, Larry
• Ausgabe: 1st edition
• Verlagsort: [Erscheinungsort nicht ermittelbar]
• Verlag: New Riders
• Jahr: 2020
• Umfang: 1 online resource (400 pages)
• Fussnoten: Online resource; Title from title page (viewed July 29, 2020)
• ComputerInfo: Mode of access: World Wide Web.
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Electronic books ; local
• K10plus-PPN: 1726627128
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m3736233396
• Lokale URL Inst.: Zum Volltext

Abstract

In todays remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People dont read, they skim. Persuasive images that attract, hold and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the viewers attention long enough to powerfully share a message and move them to action. These techniques help you improve: • Persuasive techniques • Communication skills • Business presentations • Photos and images • Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks , as well as what a message says . This book is essential reading for anyone who wants to create change.