Discovering What Our Players Will Thank Us For

• Verfasst von: Claussen, Jacob [VerfasserIn]
• Titel: Discovering What Our Players Will Thank Us For
• Institutionen: Safari, an O'Reilly Media Company. [MitwirkendeR]
• Verf.angabe: Claussen, Jacob
• Ausgabe: 1st edition
• Verlagsort: [Erscheinungsort nicht ermittelbar]
• Verlag: Data Science Salon
• Jahr: 2020
• Umfang: 1 online resource (1 video file, approximately 24 min.)
• Fussnoten: Online resource; Title from title screen (viewed March 24, 2020)
• ComputerInfo: Mode of access: World Wide Web.
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Electronic videos ; local
• K10plus-PPN: 1726632997
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m373626741X
• Lokale URL Inst.: Zum Volltext

Abstract

The gaming industry, and the entertainment industry as a whole, is a relentless battle for the human attention span. From acquiring the "right" audience to providing the "right" content, a game's success hinges on identifying what is "right" better than your competition. Applying proper research techniques, identifying opportunities within this research, and devising smarter delivery systems to users require constant evolution in technology and methodology. In this talk, I will discuss how Zynga's data science team has risen to this challenge, incorporating interdisciplinary techniques to fit the needs of our live-game operations.