A review and taxonomy of choice architecture techniques

• Verfasst von: Münscher, Robert [VerfasserIn]
• Verfasst von: Vetter, Max [VerfasserIn]
• Verfasst von: Scheuerle, Thomas [VerfasserIn]
• Titel: A review and taxonomy of choice architecture techniques
• Verf.angabe: Robert Münscher, Max Vetter and Thomas Scheuerle
• Jahr: 2016
• Umfang: 14 S.
• Fussnoten: Published online 2015 ; Gesehen am 02.10.2020
• Titel Quelle: Enthalten in: Journal of behavioral decision making
• Ort Quelle: New York, NY [u.a.] : Wiley, 1988
• Jahr Quelle: 2016
• Band/Heft Quelle: 29(2016), 5, Seite 511-524
• ISSN Quelle: 1099-0771
• DOI: doi:10.1002/bdm.1897
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: behavior change
• Sach-SW: choice architecture
• Sach-SW: decision making
• Sach-SW: intervention design
• Sach-SW: nudge
• K10plus-PPN: 1734512733

Abstract

We present a taxonomy of choice architecture techniques that focus on intervention design, as opposed to the underlying cognitive processes that make an intervention work. We argue that this distinction will facilitate further empirical testing and will assist practitioners in designing interventions. The framework is inductively derived from empirically tested examples of choice architecture and consists of nine techniques targeting decision information, decision structure, and decision assistance. An inter-rater reliability test demonstrates that these techniques can be used in an intersubjectively replicable way to describe sample choice architectures. We conclude by discussing limitations of the framework and key issues concerning the use of the techniques in the development of new choice architectures. Copyright © 2015 John Wiley & Sons, Ltd.