Killer Visual Strategies

• Verfasst von: Balliett, Amy [VerfasserIn]
• Titel: Killer Visual Strategies
• Institutionen: Safari, an O’Reilly Media Company. [MitwirkendeR]
• Verf.angabe: Balliett, Amy
• Ausgabe: 1st edition
• Verlagsort: [Erscheinungsort nicht ermittelbar]
• Verlag: Wiley
• Jahr: 2020
• Umfang: 1 online resource (240 pages)
• Fussnoten: Online resource; Title from title page (viewed June 30, 2020)
• ISBN: 978-1-119-68022-2
• ComputerInfo: Mode of access: World Wide Web.
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Electronic books ; local
• K10plus-PPN: 1739148118
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m3806987564
• Lokale URL Inst.: Zum Volltext

Abstract

Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.