Going dirty

• Verfasst von: Mark, David
• Titel: Going dirty
• Titelzusatz: the art of negative campaigning
• Verf.angabe: David Mark
• Ausgabe: Updated ed.
• Verlagsort: Lanham, Md. [u.a.]
• Verlag: Rowman & Littlefield
• Jahr: 2009
• Umfang: X, 288 S.
• Fussnoten: Includes bibliographical references and index
• ISBN: 978-0-7425-9986-4
• ISBN: 978-0-7425-9981-9
• ISBN: 978-0-7425-9982-6
• ISBN: 0-7425-9982-5
• ISBN: 0-7425-9981-7
• ISBN: 0-7425-9986-8
• Schlagwörter: (g)USA / (s)Wahlkampf / (s)Politische Kampagne / (s)Üble Nachrede
• Sprache: eng
• RVK-Notation: MG 70100
• RVK-Notation: MG 70470
• K10plus-PPN: 1619919486

Abstract

Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the Cold War -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich: going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- Conclusion : the future of negative campaigning -- A race to the bottom : negative campaigning in the 2006 midterm elections -- Singe but don't burn : negative campaigning in the 2008 presidential election