Using black hat workshops to understand your competitors

• Verfasst von: Horn, John [VerfasserIn]
• Titel: Using black hat workshops to understand your competitors
• Titelzusatz: how companies use competitive insight exercises to craft a strategic plan that anticipates rivals' moves
• Verf.angabe: John Horn
• Ausgabe: [First edition].
• Verlagsort: [Cambridge, Massachusetts]
• Verlag: MIT Sloan Management Review
• Jahr: 2023
• Umfang: 1 online resource (7 pages)
• Fussnoten: Reprint #64401
• Datenträger: Online-Ressource
• Sprache: eng
• K10plus-PPN: 1846838576
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4326710187
• Lokale URL Inst.: Zum Volltext

Abstract

Black hat workshops are a type of competitive insight workshop that can help organizations model how competitors might behave in a particular scenario. The author describes how these sessions can help teams simulate the outcomes of decisions and situations their company will face in the real world through role-playing exercises. He also offers a step-by-step guide to conducting black hat workshops to better anticipate competitors’ next moves and develop successful market strategies.