The incumbent's deep tech strategy playbook

• Verfasst von: Candelon, François [VerfasserIn]
• Verfasst von: Patel, Vinit [VerfasserIn]
• Verfasst von: Männig, Max [VerfasserIn]
• Verfasst von: Paschkewitz, John [VerfasserIn]
• Titel: The incumbent's deep tech strategy playbook
• Titelzusatz: by taking a three-step approach to engaging with deep-tech ecosystems, incumbent companies can remain competitive, drive innovation, and create commercially valuable offerings
• Verf.angabe: François Candelon, Vinit Patel, Max Männig, John Paschkewitz
• Ausgabe: [First edition].
• Verlagsort: [Place of publication not identified]
• Verlag: MIT Sloan Management Review
• Jahr: 2023
• Umfang: 1 online resource (11 pages)
• Illustrationen: illustrations
• Fussnoten: Reprint #64448
• Datenträger: Online-Ressource
• Sprache: eng
• K10plus-PPN: 1850982600
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4343636844
• Lokale URL Inst.: Zum Volltext

Abstract

Deep tech involves applying emerging technologies to address big challenges — such as using mRNA technology to develop a COVID-19 vaccine. But taking advantage of deep tech can be a challenge for incumbent companies. The authors share a three-step framework to help leaders identify and execute their deep-tech engagement strategies. Using the European steel industry as an example, they describe the factors companies should consider when choosing an approach to deep tech in their own industries.