Three lessons from chatting about strategy with ChatGPT

• Verfasst von: Stadler, Christian [VerfasserIn]
• Verfasst von: Reeves, Martin [VerfasserIn]
• Titel: Three lessons from chatting about strategy with ChatGPT
• Titelzusatz: when generative AI's capacity for strategy creation is put to the test, it reveals where its strengths lie, and where humans still have the edge
• Verf.angabe: Christian Stadler, Martin Reeves
• Ausgabe: [First edition].
• Verlagsort: [Place of publication not identified]
• Verlag: MIT Sloan Management Review
• Jahr: 2023
• Umfang: 1 online resource (5 pages)
• Fussnoten: Reprint #64446
• Datenträger: Online-Ressource
• Sprache: eng
• K10plus-PPN: 1850982678
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4343637476
• Lokale URL Inst.: Zum Volltext

Abstract

Large language models like ChatGPT are generating excitement about their potential use cases. A pair of business strategists decided to test whether the tool can support ideation, experimentation, evaluation, and storytelling as part of the strategy creation process. In a series of experiments, they posed a realistic question of strategy to ChatGPT, followed by iterative follow-up questions. In this article, they share three lessons that emerged from their experiments with generative AI.