National party organizations and party brands in American politics

• Verfasst von: Heersink, Boris [VerfasserIn]
• Titel: National party organizations and party brands in American politics
• Titelzusatz: the Democratic and Republican National Committees, 1912-2016
• Verf.angabe: Boris Heersink
• Verlagsort: New York, NY
• Verlag: Oxford University Press
• E-Jahr: 2023
• Jahr: [2023]
• Umfang: 1 Online-Ressource
• Gesamttitel/Reihe: Oxford scholarship online : Political Science
• Fussnoten: Includes bibliographical references and index
• ISBN: 978-0-19-769514-2
• DOI: doi:10.1093/oso/9780197695104.001.0001
• Datenträger: Online-Ressource
• Sprache: eng
• Bibliogr. Hinweis: Erscheint auch als : Druck-Ausgabe
• Sach-SW: Politics and Government
• Sach-SW: Politics & government
• K10plus-PPN: 1854297260
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext

Abstract

In this text, Boris Heersink analyses the DNC and RNC in their role as party-branders. Specifically, he argues the main role of the committees is to try and promote an image of the party to voters in a way they hope will help them win elections. However, in doing so, they often have to make controversial decisions, such as picking sides in big intra-party fights about what policies to support and what voting groups to target or ignore. Through extensive historical analysis, this book shows that the DNC and RNC were part of every major American policy debate throughout the 20th century.