Who should price a gig?

• Verfasst von: Karanovic, Jovana [VerfasserIn]
• Verfasst von: Altman, Elizabeth J. [VerfasserIn]
• Verfasst von: Cennamo, Carmelo [VerfasserIn]
• Titel: Who should price a gig?
• Titelzusatz: successful platforms must balance economic considerations and power dynamics with providers and customers as they determine who sets prices
• Verf.angabe: Jovana Karanovic, Elizabeth J. Altman, Carmelo Cennamo
• Ausgabe: [First edition].
• Verlagsort: [Cambridge, Massachusetts]
• Verlag: MIT Sloan Management Review
• Jahr: 2023
• Umfang: 1 online resource (9 pages)
• Illustrationen: illustrations
• Fussnoten: "Reprint #65115.". - Includes bibliographical references
• Datenträger: Online-Ressource
• Sprache: eng
• K10plus-PPN: 1860843239
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4381734270
• Lokale URL Inst.: Zum Volltext

Abstract

One of the most consequential governance questions for platform operators is deciding who sets prices and what discretion other parties in the transaction have to alter them. Putting the locus of control primarily in the hands of the platform provider presents drawbacks but so does allowing other stakeholders to set prices, if prices set too high or too low limit participation on the platform. The authors advocate for a hybrid approach that shares some control.