Customer communities

• Verfasst von: Mehta, Nick [VerfasserIn]
• Verfasst von: Lieshout, Robin van [VerfasserIn]
• Titel: Customer communities
• Titelzusatz: engage and retain customers to build the future of your business
• Verf.angabe: Nick Mehta, Robin Van Lieshout
• Verlagsort: Hoboken, New Jersey
• Verlag: Wiley
• E-Jahr: 2024
• Jahr: [2024]
• Umfang: 1 online resource
• Fussnoten: Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher; resource not viewed
• ISBN: 978-1-394-17212-2
• ISBN: 1-394-17212-5
• ISBN: 1-394-17213-3
• ISBN: 978-1-394-17213-9
• ISBN: 978-1-394-17211-5
• Datenträger: Online-Ressource
• Sprache: eng
• Bibliogr. Hinweis: Erscheint auch als : Druck-Ausgabe
• Sach-SW: Sociétés ; Croissance
• K10plus-PPN: 1871288061
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4418445102
• Lokale URL Inst.: Zum Volltext

Abstract

"Customers buy from companies that build products they love, but customer also often buy because they feel like they are part of a community. Now online community-building has become a new growth strategy in business, but justifying investments in it, launching it, and creating customer engagement is hard. Customer Communities shows leaders how to cultivate meaningful communities to fuel business growth efficiently."--