| Verfasst von: | Crisanti, Giulia [VerfasserIn]  |
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| Titel: | Europeans are lovin' it? Coca Cola, McDonald's and responses to American global businesses in Italy and France, 1886-2015 |
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| Verf.angabe: | by Giulia Crisanti |
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| Verlagsort: | Leiden ; Boston |
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| Verlag: | Brill |
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| E-Jahr: | 2023 |
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| Jahr: | [2023] |
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| Umfang: | X, 340 Seiten |
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| Gesamttitel/Reihe: | European perspectives on the United States ; volume 8 |
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| Fussnoten: | Includes bibliographical references and index |
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| Hochschulschrift: | Dissertation, Fordham University, 2023 |
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| ISBN: | 978-90-04-67883-5 |
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| Abstract: | "From the French origin of Coca Cola to McDonald's sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability"-- |
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| DOI: | doi:10.1163/9789004678842 |
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| URL: | Inhaltsverzeichnis: https://www.gbv.de/dms/zbw/1858928559.pdf |
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| | DOI: https://doi.org/10.1163/9789004678842 |
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| Schlagwörter: | (g)USA / (s)Multinationales Unternehmen / (k)The Coca-Cola Company / (k)McDonald's Corporation / (s)Globalisierung / (s)Unternehmensgeschichte / (s)Wirtschaftsgeschichte / (s)Frankreich / (s)Italien |
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| Dokumenttyp: | Hochschulschrift |
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| Sprache: | eng |
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| Bibliogr. Hinweis: | Erscheint auch als : Online-Ausgabe: Crisanti, Giulia: Europeans are lovin'it? Coca Cola, McDonald's and responses to American global businesses in Italy and France, 1886-2015. - Boston : Brill, 2023 |
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| | Erscheint auch als : Online-Ausgabe: Crisanti, Giulia: Europeans are lovin' it?. - Leiden : Brill, 2023. - 1 Online-Ressource (X, 340 Seiten) |
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| K10plus-PPN: | 1858928559 |
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| Verknüpfungen: | → Übergeordnete Aufnahme |
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978-90-04-67883-5
Europeans are lovin' it? Coca Cola, McDonald's and responses to American global businesses in Italy and France, 1886-2015 / Crisanti, Giulia [VerfasserIn]; [2023]
69153130
