Why it's good for business when customers share your values

• Verfasst von: Aronson, Daniel [VerfasserIn]
• Titel: Why it's good for business when customers share your values
• Verf.angabe: Daniel Aronson
• Ausgabe: [First edition].
• Verlagsort: [Cambridge, Massachusetts]
• Verlag: MIT Sloan Management Review
• Jahr: 2024
• Umfang: 1 online resource (7 pages)
• Fussnoten: Reprint #65332. - Includes bibliographical references
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Morale des affaires
• Sach-SW: Consommateurs ; Attitudes
• Sach-SW: Leadership ; Aspect moral
• K10plus-PPN: 1885005253
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4507200903
• Lokale URL Inst.: Zum Volltext

Abstract

Sharing deep values with customers is a competitive advantage and a powerful creator of business value that leaders too often fail to recognize. Companies that do are likely to find that shared values can enhance customer acquisition and life cycles and experience all of the benefits that brings.