Serve more customers with inclusive product design

• Verfasst von: Patrick, Vanessa [VerfasserIn]
• Verfasst von: Shulman, Jeffrey D. [VerfasserIn]
• Titel: Serve more customers with inclusive product design
• Verf.angabe: Vanessa M. Patrick, Jeffrey D. Shulman
• Ausgabe: [First edition].
• Verlagsort: [Cambridge, Massachusetts]
• Verlag: MIT Sloan Management Review
• E-Jahr: 2024
• Jahr: [2024]
• Umfang: 1 online resource (6 pages)
• Fussnoten: Reprint #65403
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Design ; Aspect social
• Sach-SW: Diversification (Économie politique)
• Sach-SW: Ergonomie
• Sach-SW: diversification
• K10plus-PPN: 1890482293
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4533698484
• Lokale URL Inst.: Zum Volltext

Abstract

Products designed for the average user can unintentionally exclude those with special needs or from marginalized populations. People designing products for a more diverse set of users can start by asking a simple set of questions. The ADDRESSING framework, which considers diversity along multiple dimensions, including age, disability, religion, and nationality, can help product teams widen their view of their target market.