Made you look

• Verfasst von: Simon, Carmen [VerfasserIn]
• Titel: Made you look
• Mitwirkende: Richardson, Ann [ErzählerIn]
• Verf.angabe: Carmen Simon
• Ausgabe: [First edition].
• Verlagsort: [Place of publication not identified]
• Verlag: McGraw Hill-Ascent Audio
• Jahr: 2024
• Umfang: 1 online resource (1 sound file (7 hr., 21 min.))
• Fussnoten: Online resource; title from title details screen (O’Reilly, viewed April 29, 2024)
• ISBN: 978-1-63841-425-4
• ISBN: 1-63841-425-4
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Marketing
• Sach-SW: marketing
• Sach-SW: Audiobooks
• Sach-SW: Livres audio
• K10plus-PPN: 1890485330
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4533723101
• Lokale URL Inst.: Zum Volltext

Abstract

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them? To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content. In Made You Look, Simon presents her four-part framework for effectively attracting the attention of customers and impacting their buying decision. Each section of the book provides detailed guidelines you can use in your communication materials immediately. Attract attention and, as a result, influence memory and decisions with Made You Look, and lead your company to the top of your industry.