The Best Story Wins

• Verfasst von: Luhn, Matthew [VerfasserIn]
• Titel: The Best Story Wins
• Titelzusatz: how to leverage Hollywood storytelling in business and beyond
• Mitwirkende: Ross, Jonathan Todd [MitwirkendeR]
• Verf.angabe: Matthew Luhn
• Verlagsort: [Old Saybrook, Connecticut]
• Verlag: Tantor Media, Inc.
• Jahr: 2024
• Umfang: 1 online resource (1 audio file)
• Fussnoten: Machine-generated record
• ISBN: 9798855525397
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Communication dans l'entreprise
• Sach-SW: Communication dans les organisations
• Sach-SW: Art de conter
• Sach-SW: Inspiration
• Sach-SW: inspiration
• Sach-SW: Audiobooks
• Sach-SW: Livres audio
• K10plus-PPN: 1892756641
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4544411963
• Lokale URL Inst.: Zum Volltext

Abstract

"How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn's personal stories and storytelling insights, The Best Story Wins retells the ""Hero's Journey"" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!".