Unlocking innovation

• Titel: Unlocking innovation
• Titelzusatz: generative AI in digital marketing and e-commerce
• Institutionen: HHN Automate Book Inc., [MitwirkendeR]
• Institutionen: Packt Publishing, [Verlag]
• Ausgabe: [First edition].
• Verlagsort: [Birmingham, United Kingdom]
• Verlag: Packt Publishing Ltd.
• E-Jahr: 2024
• Jahr: [2024]
• Umfang: 1 online resource (1 video file (8 hr., 32 min.))
• Illustrationen: sound, color.
• Fussnoten: Online resource; title from title details screen (O’Reilly, viewed June 3, 2024)
• ISBN: 978-1-83620-729-0
• ISBN: 1-83620-729-8
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Marketing ; Informatique
• Sach-SW: Commerce électronique ; Informatique
• Sach-SW: Intelligence artificielle
• Sach-SW: artificial intelligence
• Sach-SW: Instructional films
• Sach-SW: Nonfiction films
• Sach-SW: Internet videos
• Sach-SW: Films de formation
• Sach-SW: Films autres que de fiction
• Sach-SW: Vidéos sur Internet
• K10plus-PPN: 1892759268
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4544434351
• Lokale URL Inst.: Zum Volltext

Abstract

In this course, you will embark on a journey to master the applications of Generative AI in digital marketing and e-commerce. Starting with an introduction to the course outline and key learning outcomes, you'll delve into the functionalities of ChatGPT, learning how to generate creative content ideas, develop engaging articles, and manage a content calendar. As the course progresses, you’ll explore advanced AI tools for creating compelling visuals. Videos will guide you through using DALL-E 3 and Midjourney, offering insights into generating and editing visuals that enhance your marketing materials. You’ll also learn to integrate AI into SEO strategies, utilizing AI-driven keyword research, building SEO bots, and creating optimized content to boost your online presence. The course extends into the realms of advertising, email campaigns, e-commerce, and personalized marketing. You’ll discover how to craft impactful ads with AI, plan and execute effective email campaigns, and enhance product listings on platforms like Amazon. Furthermore, the course will teach you to leverage AI for personalized marketing efforts, from tailored emails to custom product designs, ensuring a unique and engaging customer experience.