Management research methodology

• Verfasst von: Krishnaswamy, K. N. [VerfasserIn]
• Verfasst von: Sivakumar, Appa Iyer [VerfasserIn]
• Verfasst von: Mathirajan, M. [VerfasserIn]
• Titel: Management research methodology
• Titelzusatz: integration of principles, methods and techniques
• Verf.angabe: K.N. Krishnaswamy, Appa Iyer Sivakumar, M. Mathirajan
• Ausgabe: [First edition].
• Verlagsort: Noida, India
• Verlag: Pearson Education
• E-Jahr: 2006
• Jahr: [2006]
• Umfang: 1 online resource (599 pages)
• Illustrationen: illustrations
• Gesamttitel/Reihe: Always learning
• Fussnoten: Includes bibliographical references and index
• ISBN: 978-81-317-9770-9
• ISBN: 81-317-9770-8
• Datenträger: Online-Ressource
• Sprache: eng
• K10plus-PPN: 1892760274
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4544442982
• Lokale URL Inst.: Zum Volltext

Abstract

The subject of Management Research Methodology is enthralling and complex. A student or a practitioner of management research is beguiled by uncertainties in the search and identification of the research problem, intrigued by the ramifications of research design and confounded by obstacles in obtaining accurate data and complexities of data analysis. This book seeks a balanced treatment of all these aspects and blends problem-solving techniques, creativity aspects, mathematical modelling and qualitative approaches in order to present the subject of Management Research Methodology in a lucid and easily understandable way.