Fundamentals of international business

• Verfasst von: Varma, Sumati [VerfasserIn]
• Titel: Fundamentals of international business
• Verf.angabe: Sumati Varma
• Ausgabe: Fourth edition.
• Verlagsort: Uttar Pradesh, India
• Verlag: Pearson India
• E-Jahr: 2019
• Jahr: [2019]
• Umfang: 1 online resource (370 pages)
• Fussnoten: Includes index
• ISBN: 978-93-5343-143-3
• ISBN: 93-5343-143-3
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Mondialisation
• Sach-SW: Entreprises multinationales
• Sach-SW: Investissements étrangers
• Sach-SW: Commerce international
• Sach-SW: globalism
• K10plus-PPN: 189276069X
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4544446449
• Lokale URL Inst.: Zum Volltext

Abstract

Fundamentals of international business is the fourth edition of international business by Dr Sumati Varma. The content of the book has been revised and mapped to the latest syllabus by the UGC under the ABCs system. The book captures the core essence of international business, with focus on the plethora of issues related to the functioning of transnational corporations (TNCs), within its geographical proximity and then moving on to more advanced modes of foreign market entry. The language and flow of content in the book enable students to understand and interpret the complexities of the subject including latest developments like Brexit and the fluctuations in the bolivar.