| Online-Ressource |
Titel: | Marketing management |
Titelzusatz: | Indian cases |
Mitwirkende: | Gupta, Prachi [VerfasserIn]  |
| Aggarwal, Ashita [VerfasserIn]  |
| Majra, Hufrish [VerfasserIn]  |
| Jacob, Isaac [VerfasserIn]  |
| Jain, Varsha [VerfasserIn]  |
| Radha Krishna, G. [VerfasserIn]  |
| Narang, Ritu [VerfasserIn]  |
| Venkatesh, Shanthi [VerfasserIn]  |
| A, Suresh Paul [VerfasserIn]  |
| Goswami, Susobhan [VerfasserIn]  |
Verf.angabe: | Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Isaac Jacob, Varsha Jain, G. Radha Krishna, Ritu Narang, Shanthi Venkatesh, Suresh Paul A, Susobhan Goswami |
Ausgabe: | Second edition. |
Verlagsort: | Noida, India |
Verlag: | Pearson |
E-Jahr: | 2024 |
Jahr: | [2024] |
Umfang: | 1 online resource (244 pages) |
Illustrationen: | illustrations |
Fussnoten: | Includes bibliographical references |
ISBN: | 978-93-6159-058-0 |
| 93-6159-058-8 |
Abstract: | Pearson’s Marketing Management: Indian Cases, 2nd Edition is a compilation of case studies by eminent Marketing Management academics and practitioners in India, who have specifically crafted and curated each case study for students of Marketing to delve, discuss, and understand the various concepts of marketing in the Indian context. With 23 contemporary cases this resource offers detailed analyses of diverse marketing principles and theories applied by reputed Indian and multinational companies. The lucid language and structured case studies encourage students to grasp the embedded themes and concepts in Marketing Management. |
URL: | Aggregator: https://learning.oreilly.com/library/view/-/9789361590580/?ar |
Datenträger: | Online-Ressource |
Sprache: | eng |
Sach-SW: | Marketing ; Inde ; Gestion |
| Marketing ; Gestion |
K10plus-PPN: | 1892760835 |
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Lokale URL UB: | Zum Volltext |
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| Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg |
| Bestellen/Vormerken für Benutzer des Klinikums Mannheim Eigene Kennung erforderlich |
Bibliothek/Idn: | UW / m4544447534 |
Lokale URL Inst.: | Zum Volltext |