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Titel:Entrepreneurial cosplay
Titelzusatz:creating identity, building identity, brand and business acumen
Mitwirkende:Nichols, Elizabeth Gackstetter [HerausgeberIn]   i
 Lewis, Amy C. [HerausgeberIn]   i
 Tomcyzk, Dave [HerausgeberIn]   i
Verf.angabe:edited by Elizabeth Gackstetter Nichols, Amy C. Lewis and Dave Tomcyzk
Verlagsort:Abingdon, Oxon ; New York, NY
Verlag:Routledge
Jahr:2023
Umfang:1 online resource (x, 216 pages)
Illustrationen:illustrations.
Gesamttitel/Reihe:Routledge studies in media and cultural industries ; 12
Fussnoten:Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on June 30, 2023)
ISBN:978-1-003-27110-9
 1-003-27110-3
 978-1-000-89008-2
 1-000-89008-2
 978-1-000-89013-6
 1-000-89013-9
Abstract:"Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success. Centred around the concept of entrepreneurship and the newly emerging concept of intrapreneurship - using entrepreneurial principles to enhance or further an existing concept, organization or product - the book showcases the ways in which cosplayers create new ideas, new ways of working, and new ways of doing things, exploiting their knowledge to create new opportunities. By analyzing the numerous motivations driving cosplay behavior (self-expression, external recognition, and financial gain), this volume provides a unique view of current cosplay practice and its relationship to economic activity. Offering important insight into this emerging area, this book will be of interest to scholars seeking to learn how entrepreneurial and economic models may be used to understand the emerging field of cosplay studies, as well as students and scholars working in the fields of Entrepreneurship, Business, Fan Studies, Visual Art Studies, and Gender Studies"--
URL:Aggregator: https://learning.oreilly.com/library/view/-/9781000890136/?ar
Datenträger:Online-Ressource
Sprache:eng
Bibliogr. Hinweis:Erscheint auch als : Druck-Ausgabe
Sach-SW:Costumade ; Aspect économique
 Entrepreneuriat
 entrepreneurs
 BUSINESS & ECONOMICS / Entrepreneurship
 PERFORMING ARTS / Business Aspects
 Entrepreneurship
K10plus-PPN:1892763214
 
 
Lokale URL UB: Zum Volltext
 
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