Elgar encyclopedia of consumer behavior

• Titel: Elgar encyclopedia of consumer behavior
• Mitwirkende: Gollnhofer, Johanna Franziska [HerausgeberIn]
• Mitwirkende: Hofstetter, Reto [HerausgeberIn]
• Mitwirkende: Tomczak, Torsten [HerausgeberIn]
• Verf.angabe: edited by Johanna Gollnhofer (Associate Professor of Marketing, Institute for Marketing & Customer Insight, University of St. Gallen), Reto Hofstetter (Professor of Marketing, Institute of Marketing and Analytics (IMA), University of Lucerne, Switzerland), Torsten Tomczak (Professor of Marketing, Institute for Mobility, University of St. Gallen, Switzerland)
• Verlagsort: Cheltenham, UK ; Northampton, MA, USA
• Verlag: Edward Elgar Publishing
• E-Jahr: 2024
• Jahr: [2024]
• Umfang: xii, 315 Seiten
• Gesamttitel/Reihe: Elgar encyclopedias in business and management
• ISBN: 978-1-80392-626-1
• Schlagwörter: (s)Verbraucherverhalten / (s)Verbrauch / (s)Nachfrageverhalten
• Dokumenttyp: Aufsatzsammlung
• Sprache: eng
• Bibliogr. Hinweis: Erscheint auch als : Online-Ausgabe: Elgar encyclopedia of consumer behavior. - Cheltenham, Glos : Edward Elgar, 2024. - 1 Online-Ressource (315 pages)
• RVK-Notation: QW 300
• K10plus-PPN: 1892095483

Abstract

"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior, leading to a clear understanding of the terms that inform both research and practice. Contributors articulate the importance of examining a diversity of perspectives when studying consumer behavior, alongside essential consideration of a broad range of factors which may affect it, including cultural, social, ethical and technological concerns. Developing topics such as artificial intelligence and sustainable consumerism are analyzed to offer a fully updated picture of consumer behavior. Acting as both an academic launchpad and a research aid, the Elgar Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying consumer psychology and trends. Key Features: More than 90 concise entries that drive both theory and practice. Includes important related terms within each entry to help further independent analysis. Delves into possibilities for further research within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary relevance of consumer behavior studies"--