Buyer personas

• Verfasst von: Kraus, Jim [VerfasserIn]
• Verfasst von: Revella, Adele [VerfasserIn]
• Titel: Buyer personas
• Titelzusatz: gain deep insight into your customers' buying decisions and win more business
• Verf.angabe: Jim Kraus and Adele Revella
• Ausgabe: Revised and expanded.
• Verlagsort: Hoboken, New Jersey
• Verlag: John Wiley & Sons, Inc.
• E-Jahr: 2024
• Jahr: [2024]
• Umfang: 1 online resource (240 pages)
• Illustrationen: illustrations
• Fussnoten: Includes index
• ISBN: 978-1-394-23633-6
• Datenträger: Online-Ressource
• Sprache: eng
• Bibliogr. Hinweis: Erscheint auch als : Druck-Ausgabe
• Sach-SW: Consommateurs ; Comportement
• Sach-SW: Marketing ; Gestion
• K10plus-PPN: 1900848635
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4573903798
• Lokale URL Inst.: Zum Volltext

Abstract

Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about—then harness this newfound knowledge to create strategies and messages that break through the clutter and reach buyers on their level. In a world where buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices, this book lays out a step-by-step approach used by hundreds of companies to understand what buyers want to know and experience as they search for a solution to meet their needs, weigh their options, and make a buying decision.