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Verfasst von:Kraus, Jim [VerfasserIn]   i
 Revella, Adele [VerfasserIn]   i
Titel:Buyer personas
Titelzusatz:gain deep insight into your customers' buying decisions and win more business
Verf.angabe:Jim Kraus and Adele Revella
Ausgabe:Revised and expanded.
Verlagsort:Hoboken, New Jersey
Verlag:John Wiley & Sons, Inc.
E-Jahr:2024
Jahr:[2024]
Umfang:1 online resource (240 pages)
Illustrationen:illustrations
Fussnoten:Includes index
ISBN:978-1-394-23633-6
Abstract:Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about—then harness this newfound knowledge to create strategies and messages that break through the clutter and reach buyers on their level. In a world where buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices, this book lays out a step-by-step approach used by hundreds of companies to understand what buyers want to know and experience as they search for a solution to meet their needs, weigh their options, and make a buying decision.
URL:Aggregator: https://learning.oreilly.com/library/view/-/9781394236336/?ar
 Inhaltsverzeichnis: http://www.gbv.de/dms/bowker/toc/9781394236336.pdf
Datenträger:Online-Ressource
Sprache:eng
Bibliogr. Hinweis:Erscheint auch als : Druck-Ausgabe
Sach-SW:Consommateurs ; Comportement
 Marketing ; Gestion
K10plus-PPN:1900848635
 
 
Lokale URL UB: Zum Volltext
 
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Bibliothek/Idn:UW / m4573903798
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