Fundamentals of digital marketing

• Verfasst von: Bhatia, Puneet Singh [VerfasserIn]
• Titel: Fundamentals of digital marketing
• Verf.angabe: Puneet Singh Bhatia
• Ausgabe: Third edition.
• Verlagsort: Uttar Pradesh, India
• Verlag: Pearson India Education Services Pvt Ltd
• E-Jahr: 2023
• Jahr: [2023]
• Umfang: 1 online resource (512 pages)
• Illustrationen: illustrations
• Fussnoten: Includes bibliographical references and index
• ISBN: 978-93-5705-492-8
• ISBN: 93-5705-492-8
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Marketing sur Internet
• Sach-SW: Marketing ; Informatique
• K10plus-PPN: 1900848821
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4573905413
• Lokale URL Inst.: Zum Volltext

Abstract

Established since its first edition, this book is primarily designed for learners in the field of finance and management across universities and institutes. The content approach devised is simple-to-difficult, keeping in mind first-time learners. Practicing managers—both in finance and non-finance areas—will find this book equally useful as it offers understanding and analysis of financial and accounting information.