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| Titel: | Local/global Shakespeare and advertising |
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| Mitwirkende: | Minier, Márta [HerausgeberIn]  |
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| | Montironi, Maria Elisa [HerausgeberIn] |
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| | Paravano, Cristina [HerausgeberIn] |
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| Verf.angabe: | edited by Márta Minier, Maria Elisa Montironi and Cristina Paravano |
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| Verlagsort: | New York ; London |
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| Verlag: | Routledge, Taylor & Francis Group |
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| Jahr: | 2024 |
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| Umfang: | xvii, 267 Seiten |
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| Illustrationen: | Illustrationen |
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| Gesamttitel/Reihe: | Routledge studies in Shakespeare |
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| Fussnoten: | Enthält bibliografische Angaben und Index Seite 259-267 |
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| ISBN: | 978-1-032-22609-5 |
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| | 978-1-032-22610-1 |
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| Abstract: | "Local/Global Shakespeare and Advertising examines the two-way relationship between Shakespeare and advertising - in the broad sense of the term - both within and beyond Anglophone cultures. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of 'the Bard' as a promotional catalyst up to the 21st century. It considers Shakespeare-related local and global examples of promotion targeted at national and international audiences, featuring Shakespeare as a local and global icon, and exploiting his language and writings as a cultural lingua franca. With its highly interdisciplinary approach and its international scope, this volume brings new interesting insights into Shakespeare's selling power. Embracing various approaches, the contributors coherently work together to identify and explain the paradigms of local and global Shakespeare-based enterprises and campaigns, both in national and international contexts, and discuss them in relation to a range of cultural and political issues"-- |
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| URL: | Inhaltsverzeichnis: https://swbplus.bsz-bw.de/bsz1884776507inh.htm |
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| Schlagwörter: | (p)Shakespeare, William / (s)Werbung / (z)Geschichte |
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| Dokumenttyp: | Aufsatzsammlung |
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| Sprache: | eng |
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| Bibliogr. Hinweis: | Erscheint auch als : Online-Ausgabe: Local/global Shakespeare and advertising. - New York, NY : Routledge, 2024 |(DLC)2024004084 |
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| | Erscheint auch als : Online-Ausgabe: Local/global Shakespeare and advertising. - New York : Routledge Taylor & Francis Group, 2024. - 1 Online-Ressource (xvii, 267 Seiten) |
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| RVK-Notation: | HI 3370 |
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| | HI 3330 |
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| Sach-SW: | Literary criticism |
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| K10plus-PPN: | 1884776507 |
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978-1-032-22609-5,978-1-032-22610-1
Local/global Shakespeare and advertising / Minier, Márta [HerausgeberIn]; 2024
69256479
