Big data in practice

• Verfasst von: Marr, Bernard [VerfasserIn]
• Titel: Big data in practice
• Titelzusatz: how 45 successful companies used big data analytics to deliver extraordinary results
• Mitwirkende: Blaker, Lyle [ErzählerIn]
• Verf.angabe: Bernard Marr
• Ausgabe: [First edition].
• Verlagsort: [Place of publication not identified]
• Verlag: Ascent Audio
• E-Jahr: 2024
• Jahr: [2024]
• Umfang: 1 online resource (1 sound file (7 hr., 1 min.))
• Fussnoten: Online resource; title from title details screen (O’Reilly, viewed September 10, 2024)
• ISBN: 978-1-6637-3111-1
• ISBN: 1-6637-3111-X
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Consommateurs ; Comportement
• Sach-SW: Planification stratégique
• Sach-SW: Audiobooks
• Sach-SW: Livres audio
• K10plus-PPN: 1903890934
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m458535476X
• Lokale URL Inst.: Zum Volltext

Abstract

Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilize it effectively. This book fills the knowledge gap by showing how major companies are using big data every day. From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.