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| |  Online-Ressource |
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| Verfasst von: | Pradeep, A. K. [VerfasserIn]  |
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| | Chakravarty, Rajat [VerfasserIn] |
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| | Acharya, Anirudh [VerfasserIn] |
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| | Dev, Ratnakar [VerfasserIn] |
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| Titel: | NeuroAI |
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| Titelzusatz: | winning the minds of consumers with neuroscience powered GenAI |
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| Verf.angabe: | Dr. A. K. Pradeep, Dr. Rajat Chakravarty, Dr. Anirudh Acharya, Ratnakar Dev |
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| Verlagsort: | Hoboken, New Jersey |
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| Verlag: | Wiley |
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| E-Jahr: | 2025 |
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| Jahr: | [2025] |
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| Umfang: | 1 online resource (xvii, 284 pages) |
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| Illustrationen: | illustrations (chiefly color) |
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| Fussnoten: | Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on August 29, 2024) |
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| ISBN: | 978-1-394-31037-1 |
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| | 1-394-31037-4 |
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| | 978-1-394-26197-0 |
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| | 1-394-26197-7 |
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| | 1-394-26198-5 |
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| | 978-1-394-26198-7 |
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| | 978-1-394-26196-3 |
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| Abstract: | "Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate how different industries are implementing generative AI tools and techniques with success. A companion app showcasing the main tool sets described in the book allows readers to get started applying concepts as soon as today. Written in a highly accessible and engaging style."-- |
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| URL: | Aggregator: https://learning.oreilly.com/library/view/-/9781394261963/?ar |
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| | Inhaltsverzeichnis: http://www.gbv.de/dms/bowker/toc/9781394261963.pdf |
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| Datenträger: | Online-Ressource |
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| Sprache: | eng |
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| Bibliogr. Hinweis: | Erscheint auch als : Druck-Ausgabe |
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| Sach-SW: | Intelligence artificielle ; Applications en marketing |
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| | Consommateurs ; Psychologie |
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| K10plus-PPN: | 1903893712 |
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| Lokale URL UB: |  Zum Volltext |
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| | Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg |
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| |  Bestellen/Vormerken für Benutzer des Klinikums Mannheim
Eigene Kennung erforderlich |
| Bibliothek/Idn: | UW / m4585394087 |
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| Lokale URL Inst.: | Zum Volltext |
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978-1-394-31037-1,1-394-31037-4,978-1-394-26197-0,1-394-26197-7,1-394-26198-5,978-1-394-26198-7,978-1-394-26196-3
NeuroAI / Pradeep, A. K. [VerfasserIn]; [2025] (Online-Ressource)
69258361
