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Verfasst von:Gupta, Anil K. [VerfasserIn]   i
 Govindarajan, Vijay [VerfasserIn]   i
Titel:The Quest for Global Dominance
Titelzusatz:Transforming Global Presence into Global Competitive Advantage, Second Edition
Mitwirkende:Haiyan, Wang [MitwirkendeR]   i
Institutionen:O'Reilly for Higher Education (Firm), [MitwirkendeR]   i
 Safari, an O'Reilly Media Company. [MitwirkendeR]   i
Verf.angabe:Gupta, Anil
Ausgabe:1st edition.
Verlagsort:[Place of publication not identified]
Verlag:Jossey-Bass
Jahr:2008
Umfang:1 online resource (316 pages)
Fussnoten:Online resource; Title from title page (viewed March 21, 2008)
ISBN:978-0-470-19440-9
 0-470-19440-5
Abstract:Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation.
URL:Aggregator: https://learning.oreilly.com/library/view/-/9780470194409/?ar
Datenträger:Online-Ressource
Sprache:eng
Sach-SW:Entreprises multinationales ; Gestion
 Concurrence internationale
 Mondialisation
 Avantage comparatif (Commerce international)
 Efficacité organisationnelle
 Gestion d'entreprise
 globalism
 Organizational effectiveness
 International business enterprises ; Management
 Industrial management
 Globalization ; Economic aspects
 Competition, International
 Comparative advantage (International trade)
K10plus-PPN:1903893992
 
 
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