Origination

• Verfasst von: Pike, Andy [VerfasserIn]
• Titel: Origination
• Titelzusatz: the geographies of brands and branding
• Verf.angabe: Andy Pike
• Verlagsort: Chichester, West Sussex, UK
• Verlag: Wiley Blackwell
• Jahr: 2015
• Umfang: 1 online resource
• Gesamttitel/Reihe: RGS-IBG book series
• Fussnoten: Includes bibliographical references and index. - Online resource; title from PDF title page (John Wiley, viewed April 20, 2015)
• ISBN: 978-1-118-55631-3
• ISBN: 1-118-55631-3
• ISBN: 978-1-118-55639-9
• ISBN: 1-118-55639-9
• ISBN: 978-1-118-55627-6
• ISBN: 1-118-55627-5
• Datenträger: Online-Ressource
• Sprache: eng
• Bibliogr. Hinweis: Erscheint auch als : Druck-Ausgabe
• Sach-SW: Géographie commerciale
• Sach-SW: Stratégie de marque
• Sach-SW: branding
• Sach-SW: BUSINESS & ECONOMICS ; Industrial Management
• Sach-SW: BUSINESS & ECONOMICS ; Management
• Sach-SW: BUSINESS & ECONOMICS ; Management Science
• Sach-SW: BUSINESS & ECONOMICS ; Organizational Behavior
• Sach-SW: Branding (Marketing)
• Sach-SW: Commercial geography
• K10plus-PPN: 1903898595
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4585470735
• Lokale URL Inst.: Zum Volltext

Abstract

"Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy."--Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl