The handbook of mobile market research

• Verfasst von: Poynter, Ray [VerfasserIn]
• Titel: The handbook of mobile market research
• Titelzusatz: tools and techniques for market researchers
• Mitwirkende: Williams, Navin [MitwirkendeR]
• Mitwirkende: York, Sue [MitwirkendeR]
• Verf.angabe: Ray Poynter, Navin Williams, Sue York
• Verlagsort: Chichester, West Sussex, United Kingdom
• Verlag: John Wiley and Sons, Ltd.
• Jahr: 2014
• Umfang: 1 online resource
• Fussnoten: Includes bibliographical references and index. - Print version record and CIP data provided by publisher
• ISBN: 978-1-119-20819-8
• ISBN: 1-119-20819-X
• ISBN: 978-1-118-93577-4
• ISBN: 1-118-93577-2
• ISBN: 978-1-118-93576-7
• ISBN: 1-118-93576-4
• ISBN: 1-118-93562-4
• ISBN: 978-1-118-93562-0
• ISBN: 978-1-322-04483-5
• ISBN: 1-322-04483-X
• Datenträger: Online-Ressource
• Sprache: eng
• Bibliogr. Hinweis: Erscheint auch als : Druck-Ausgabe
• Sach-SW: Marketing ; Recherche
• Sach-SW: Commerce mobile
• Sach-SW: Radiocommunications mobiles
• Sach-SW: BUSINESS & ECONOMICS ; Marketing ; Research
• Sach-SW: Marketing research
• Sach-SW: Mobile commerce
• Sach-SW: Mobile communication systems
• K10plus-PPN: 1903899486
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4585477780
• Lokale URL Inst.: Zum Volltext

Abstract

The first book on the market that focuses on the area of mobile researchMore people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable systems, lack of understanding in terms of how to use mobile and too many organizations trying to put old fashioned surveys into the mobile world without confronting the changes that need to be made, e.g. shorter surveys. Ho.