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| |  Online-Ressource |
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| Verfasst von: | Collis, David [VerfasserIn]  |
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| Titel: | International strategy |
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| Titelzusatz: | context, concepts and implications |
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| Verf.angabe: | David Collis, Harvard Business School |
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| Verlagsort: | Chichester, West Sussex |
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| Verlag: | John Wiley and Sons, Ltd. |
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| Jahr: | 2014 |
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| Umfang: | 1 online resource |
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| Fussnoten: | Includes index. - Includes bibliographical references and index. - Print version record and CIP data provided by publisher |
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| ISBN: | 978-1-118-74092-7 |
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| | 1-118-74092-0 |
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| | 978-1-118-74087-3 |
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| | 1-118-74087-4 |
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| | 1-4051-3968-4 |
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| | 978-1-4051-3968-7 |
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| | 978-1-322-00764-9 |
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| | 1-322-00764-0 |
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| Abstract: | "This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is a much-needed guide to the common strategic issues that arise when firms compete internationally"-- |
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| | "Guide to the generic strategic issues that arise when firms compete internationally. Designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe"-- |
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| URL: | Aggregator: https://learning.oreilly.com/library/view/-/9781118740927/?ar |
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| Datenträger: | Online-Ressource |
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| Sprache: | eng |
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| Bibliogr. Hinweis: | Erscheint auch als : Druck-Ausgabe |
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| Sach-SW: | Entreprises multinationales ; Gestion |
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| | Planification stratégique |
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| | Alliances stratégiques (Affaires) |
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| | BUSINESS & ECONOMICS ; Decision-Making & Problem Solving |
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| | Competition |
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| | International business enterprises ; Management |
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| | Strategic alliances (Business) |
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| | Strategic planning |
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| K10plus-PPN: | 1903899621 |
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| Lokale URL UB: |  Zum Volltext |
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| | Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg |
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| |  Bestellen/Vormerken für Benutzer des Klinikums Mannheim
Eigene Kennung erforderlich |
| Bibliothek/Idn: | UW / m458547904X |
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| Lokale URL Inst.: | Zum Volltext |
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978-1-118-74092-7,1-118-74092-0,978-1-118-74087-3,1-118-74087-4,1-4051-3968-4,978-1-4051-3968-7,978-1-322-00764-9,1-322-00764-0
International strategy / Collis, David [VerfasserIn]; 2014 (Online-Ressource)
69258896
