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| |  Online-Ressource |
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| Verfasst von: | Erwin, Kim [VerfasserIn]  |
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| Titel: | Communicating the new |
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| Titelzusatz: | methods to shape and accelerate innovation |
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| Verf.angabe: | Kim Erwin |
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| Verlagsort: | Hoboken, New Jersey |
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| Verlag: | Wiley |
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| E-Jahr: | 2014 |
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| Jahr: | [2014] |
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| Umfang: | 1 online resource |
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| Fussnoten: | Includes index. - Includes bibliographical references and index. - Print version record and CIP data provided by publisher |
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| ISBN: | 978-1-118-41761-4 |
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| | 1-118-41761-5 |
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| | 978-1-118-42198-7 |
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| | 1-118-42198-1 |
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| | 978-1-299-96572-0 |
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| | 1-299-96572-5 |
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| | 978-1-118-39417-5 |
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| Abstract: | This book describes and demonstrates methods for communication in the design thinking/innovation process throughout all stages of the process, not just the end. It introduces core concepts and methods that help manage complexity, accelerate synthesis, bring clarity and diffuse important knowledge to the people who need to act on it. This book offers everyone who is involved in design thinking with a practical toolkit for how to use communication at every step of the innovation process to tame and frame the inherent complexity of creating ""the new."" |
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| URL: | Aggregator: https://learning.oreilly.com/library/view/-/9781118394175/?ar |
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| Datenträger: | Online-Ressource |
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| Sprache: | eng |
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| Bibliogr. Hinweis: | Erscheint auch als : Druck-Ausgabe |
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| Sach-SW: | Communication en marketing |
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| | Communication dans l'entreprise |
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| | Communication dans les organisations |
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| | Communication en gestion |
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| | BUSINESS & ECONOMICS ; Business Communication ; General |
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| | Business communication |
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| | Communication in management |
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| | Communication in marketing |
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| | Communication in organizations |
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| | New products |
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| | dissertations |
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| | Academic theses |
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| | Academic theses |
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| | Thèses et écrits académiques |
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| K10plus-PPN: | 1903900034 |
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| Lokale URL UB: |  Zum Volltext |
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| | Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg |
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| |  Bestellen/Vormerken für Benutzer des Klinikums Mannheim
Eigene Kennung erforderlich |
| Bibliothek/Idn: | UW / m4585482733 |
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| Lokale URL Inst.: | Zum Volltext |
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978-1-118-41761-4,1-118-41761-5,978-1-118-42198-7,1-118-42198-1,978-1-299-96572-0,1-299-96572-5,978-1-118-39417-5
Communicating the new / Erwin, Kim [VerfasserIn]; [2014] (Online-Ressource)
69258937
