Standort: ---
Exemplare:
---
| Online-Ressource |
Verfasst von: | Robson, Kevin [VerfasserIn]  |
Titel: | Service-ability |
Titelzusatz: | create a customer centric culture and gain competitive advantage |
Verf.angabe: | Kevin Robson |
Verlagsort: | Chichester, West Sussex, United Kingdom |
Verlag: | Wiley |
Jahr: | 2013 |
Umfang: | 1 online resource (xvi, 261 pages) |
Fussnoten: | Includes bibliographical references and index |
Schrift/Sprache: | English. |
ISBN: | 978-1-118-45787-0 |
| 1-118-45787-0 |
| 978-1-118-45785-6 |
| 1-118-45785-4 |
| 1-283-83520-7 |
| 978-1-283-83520-6 |
| 1-119-20835-1 |
| 978-1-119-20835-8 |
Abstract: | Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make its point. The scope of Marketing has changed in the last ten years and the books key argument is the need to re-think the way we structure, manage, lead and organize our corporate bodies to be better able to achieve total customer centricity and develop lasting relationships with customers. |
URL: | Aggregator: https://learning.oreilly.com/library/view/-/9781118457856/?ar |
Datenträger: | Online-Ressource |
Sprache: | eng |
Bibliogr. Hinweis: | Erscheint auch als : Druck-Ausgabe |
Sach-SW: | Service à la clientèle |
| Consommateurs ; Satisfaction |
| Leadership |
| Consumer satisfaction |
| Customer services |
| Leadership |
K10plus-PPN: | 1903900085 |
|
|
| |
Lokale URL UB: | Zum Volltext |
|
|
| Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg |
| Bestellen/Vormerken für Benutzer des Klinikums Mannheim Eigene Kennung erforderlich |
Bibliothek/Idn: | UW / m4585483187 |
Lokale URL Inst.: | Zum Volltext |
978-1-118-45787-0,1-118-45787-0,978-1-118-45785-6,1-118-45785-4,1-283-83520-7,978-1-283-83520-6,1-119-20835-1,978-1-119-20835-8
Service-ability / Robson, Kevin [VerfasserIn]; 2013 (Online-Ressource)
69258942