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| |  Online-Ressource |
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| Verfasst von: | Perrey, Jesko [VerfasserIn]  |
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| Titel: | Retail marketing and branding |
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| Titelzusatz: | a definitive guide to maximizing ROI |
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| Mitwirkende: | Spillecke, Dennis [MitwirkendeR] |
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| Verf.angabe: | Jesko Perrey and Dennis Spillecke |
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| Ausgabe: | 2nd ed. |
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| Verlagsort: | Chichester |
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| Verlag: | Wiley |
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| Jahr: | 2013 |
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| Umfang: | 1 online resource (374 pages) |
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| Illustrationen: | illustrations |
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| Gesamttitel/Reihe: | Perspectives on consumer industries & retail |
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| Fussnoten: | Previous edition: 2011. - Includes index. - Includes bibliographical references and index. - Print version record |
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| Schrift/Sprache: | English. |
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| ISBN: | 978-1-118-48950-5 |
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| | 1-118-48950-0 |
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| | 978-1-118-48951-2 |
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| | 1-118-48951-9 |
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| | 1-283-89330-4 |
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| | 978-1-283-89330-5 |
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| | 1-119-20790-8 |
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| | 978-1-119-20790-0 |
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| | 978-1-118-48952-9 |
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| Abstract: | "Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters"--Provided by publisher |
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| URL: | Aggregator: https://learning.oreilly.com/library/view/-/9781118489529/?ar |
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| Datenträger: | Online-Ressource |
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| Sprache: | eng |
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| Bibliogr. Hinweis: | Erscheint auch als : Druck-Ausgabe |
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| Sach-SW: | Stratégie de marque |
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| | Produits de marque |
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| | Commerce de détail |
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| | Taux de rendement |
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| | Marketing ; Coût-efficacité |
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| | Marketing ; Gestion |
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| | branding |
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| | BUSINESS & ECONOMICS ; Industries ; Retailing |
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| | Retail trade |
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| | Brand name products |
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| | Branding (Marketing) |
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| | Marketing ; Cost effectiveness |
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| | Marketing ; Management |
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| | Rate of return |
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| | Construcció de marca (Màrqueting) |
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| | Productes de marca |
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| | Comerç al detall |
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| | Llibres electrònics |
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| K10plus-PPN: | 1903900093 |
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| Lokale URL UB: |  Zum Volltext |
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| | Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg |
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| |  Bestellen/Vormerken für Benutzer des Klinikums Mannheim
Eigene Kennung erforderlich |
| Bibliothek/Idn: | UW / m4585483276 |
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| Lokale URL Inst.: | Zum Volltext |
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978-1-118-48950-5,1-118-48950-0,978-1-118-48951-2,1-118-48951-9,1-283-89330-4,978-1-283-89330-5,1-119-20790-8,978-1-119-20790-0,978-1-118-48952-9
Retail marketing and branding / Perrey, Jesko [VerfasserIn]; 2013 (Online-Ressource)
69258943
