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| |  Online-Ressource |
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| Verfasst von: | Lefebvre, R. Craig [VerfasserIn]  |
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| Titel: | Social marketing and social change |
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| Titelzusatz: | strategies and tools for health, well-being, and the environment |
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| Verf.angabe: | R. Craig Lefebvre |
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| Ausgabe: | 1st ed. |
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| Verlagsort: | San Francisco, CA |
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| Verlag: | Jossey-Bass, Wiley |
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| Jahr: | 2013 |
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| Umfang: | 1 online resource |
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| Fussnoten: | Includes bibliographical references and index. - Print version record and CIP data provided by publisher |
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| ISBN: | 978-1-118-23524-9 |
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| | 1-118-23524-X |
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| | 978-1-118-22150-1 |
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| | 1-118-22150-8 |
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| | 978-1-118-25996-2 |
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| | 1-118-25996-3 |
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| | 978-1-283-97788-3 |
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| | 1-283-97788-5 |
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| Abstract: | "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher. |
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| URL: | Aggregator: https://learning.oreilly.com/library/view/-/9781118235249/?ar |
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| Datenträger: | Online-Ressource |
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| Sprache: | eng |
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| Bibliogr. Hinweis: | Erscheint auch als : Druck-Ausgabe |
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| Sach-SW: | Promotion de la santé |
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| | Marketing social |
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| | Changement social |
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| | MEDICAL ; Administration |
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| | MEDICAL ; Practice Management & Reimbursement |
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| | Health promotion |
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| | Medical care ; Marketing |
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| | Social change |
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| | Social marketing |
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| K10plus-PPN: | 1903900190 |
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| Lokale URL UB: |  Zum Volltext |
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| | Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg |
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| |  Bestellen/Vormerken für Benutzer des Klinikums Mannheim
Eigene Kennung erforderlich |
| Bibliothek/Idn: | UW / m4585484086 |
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| Lokale URL Inst.: | Zum Volltext |
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978-1-118-23524-9,1-118-23524-X,978-1-118-22150-1,1-118-22150-8,978-1-118-25996-2,1-118-25996-3,978-1-283-97788-3,1-283-97788-5
Social marketing and social change / Lefebvre, R. Craig [VerfasserIn]; 2013 (Online-Ressource)
69258952
