| Abstract: | Essential advice for anyone aspiring to start up a technology company, based on decades of business experience. In Tech Startup Toolkit, you'll discover the good, the bad, and the ugly of succeeding with a tech startup. Author Jothy Rosenberg reveals the insights he's learned from an entrepreneurial career that's seen both USD100 million sales, dramatic failures, and everything in between. Tech Startup Toolkit gives you concrete, actionable advice on how to: Succeed as a first-time CEO Pitch and raise money from various types of investors Develop a go-to-market strategy Create a strong positive culture Understand what makes a VC tick Write an elevator pitch Understand investment deal terms Hone and align teams Effectively downsize or wind down a company Position a company to be acquired In Tech Startup Toolkit Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who's ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies. About the Technology Why do eight out of ten tech startups fail? Is it inevitable? In Tech Startup Toolkit, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management. About the Book Tech Startup Toolkit covers everything a new founder needs to ensure a great idea can become a stable tech company that's ripe for acquisition. In 31 short anecdotes from Jothy's extensive experience, you'll learn how to pitch investors, develop a go-to-market strategy, and build the leadership skills that really matter for a great startup CEO. And since forewarned is forearmed, you'll also find strategies to handle challenges like funding loss, competition, and unpredictable crises like Covid-19 that break lesser startups. What's Inside Succeed as a first-time CEO Create a strong positive culture Understand what makes a VC tick Position a company to be acquired About the Reader For prospective founders, early-stage teams, and anyone interested in tech entrepreneurship. About the Author Jothy Rosenberg has been an incorrigible entrepreneur since 1988. Formerly the VP of Borland's developer division, Jothy has founded and run nine technology startups, two of which had USD100 million exits. Quotes Jothy is relentless, and you hitch your wagon to people who are relentless. - David L Verrill, HUB Angels Extremely well written! Jothy's style of relaying knowledge through personal observations makes it compelling. - Abid Ahmad, Penn-Securities Jothy never passes up a challenge. His whole career provides opportunities to learn, laugh, or sometimes cry. - Brian Jacobs, Stanford GSB, Moai Capital, Emergence Capital, NovaSoft An unflinching view of life as a technology entrepreneur. I found myself shaking my head in acknowledgement at every anecdote. - Jonathan Becher, President, San Jose Sharks Sports Entertainment. |
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