Social media analytics in predicting consumer behavior

• Titel: Social media analytics in predicting consumer behavior
• Mitwirkende: Sümer, Selay Ilgaz [HerausgeberIn]
• Mitwirkende: Parıltı, Nurettin [HerausgeberIn]
• Verf.angabe: editors: Selay Ilgaz Sümer (Baskent Universit, Department of Management, Ankara, Turkey), Nurettin Parilti (Hacı Bayram Veli University, Department of Business, Ankara, Turkey)
• Verlagsort: Boca Raton
• Verlag: CRC Press, Taylor & Francis Group
• Jahr: 2023
• Umfang: iv, 189 Seiten
• Illustrationen: Illustrationen, Diagramme
• Format: 24 cm
• Gesamttitel/Reihe: A Science Publishers book
• ISBN: 978-1-032-05990-7
• ISBN: 978-1-032-05991-4
• Schlagwörter: (s)Verbraucherverhalten / (s)Social Media / (s)Verbraucheranalyse
• Dokumenttyp: Aufsatzsammlung
• Sprache: eng
• K10plus-PPN: 1832133710

Abstract

"Social media has a very important place both for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. Social media is a very important resource. The main reason for this is that social media contains very important data. This book provides important information about how and why the traces of consumers, which can be seen as the main starting point of businesses, should be followed on social media. The book differs significantly from its counterparts in its assessment of the topic of social media analytics in predicting consumer behavior. For this reason, it is believed that the book will shed light on the marketing community"--