Customer 360

• Verfasst von: Kihn, Martin [VerfasserIn]
• Verfasst von: Lin, Andrea Chen [VerfasserIn]
• Titel: Customer 360
• Titelzusatz: how data, AI, and trust changes everything
• Verf.angabe: by Martin Kihn, Andrea Chen Lin
• Verlagsort: Hoboken, New Jersey
• Verlag: Wiley
• E-Jahr: 2025
• Jahr: [2025]
• Umfang: 1 online resource (xxvii, 223 pages)
• Illustrationen: illustrations (some color)
• Fussnoten: Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on November 13, 2024)
• ISBN: 978-1-394-30866-8
• ISBN: 1-394-30866-3
• ISBN: 978-1-394-27362-1
• ISBN: 1-394-27362-2
• ISBN: 978-1-394-27363-8
• ISBN: 1-394-27363-0
• ISBN: 978-1-394-27361-4
• Datenträger: Online-Ressource
• Sprache: eng
• Bibliogr. Hinweis: Erscheint auch als : Druck-Ausgabe
• Sach-SW: Service à la clientèle ; Innovations
• Sach-SW: Intelligence artificielle
• Sach-SW: artificial intelligence
• K10plus-PPN: 1910503606
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4629547045
• Lokale URL Inst.: Zum Volltext

Abstract

"The indispensable guide to the next wave of customer engagement from the team behind the world's leading customer relationship platform. Rooted in real-world examples, this book is the first to look at how leading companies are using new technologies like Data Clouds and Generative AI to transform their customers' experience across the entire lifecycle. In the same way that Customer Data Platforms revolutionized marketing, a new breed of platforms AI is breaking down barriers between departments like marketing and service and commerce -- and finally giving customers an experience that can Start Making Sense."--